Top 5 Beauty Retail Apps on Android in Switzerland: Q1 2025

In the first quarter of 2025, the beauty retail apps on the Android platform in Switzerland showcased varied performance trends. The data, sourced from Sensor Tower, provides insights into weekly downloads and active users.

Mein dm saw a fluctuating download trend, starting the quarter with 561 downloads and peaking at 1.4K in early January. Active users increased steadily, reaching over 10K by the end of March.

Notino: perfumes and cosmetics experienced a notable rise in downloads mid-quarter, hitting 1.3K in February. Active users followed a similar trend, peaking at 4.1K during the same period.

Douglas – Parfüm & Kosmetik maintained a consistent download rate, with numbers hovering around 500 to 800 weekly. Active users, however, saw a decline towards the end of the quarter, dropping to 763 by late March.

RITUALS - Cosmetics downloads showed a downward trend, starting at 720 and settling around 400 by quarter's end. Active user engagement remained relatively stable, fluctuating between 2K and 2.3K.

Finally, flaconi recorded modest download numbers, peaking at 154 in early March. Active users remained steady, with slight increases, ending the quarter at 681.

For more detailed insights and analysis, visit Sensor Tower.